-
Overview
-
Opportunities
-
Testimonials
-
FAQ
Harness the strength of a market leading brand
When you’re considering a franchise, the most important factor is the power of the brand that stands behind you.Our global reputation and high profile sponsorships make us the most recognisable tyre brand in Australia.
With our brand behind you, you’ll have the market edge.
-
Bridgestone Select franchise business store tour
-
Travis Bridgestone Select
-
Damien Bridgestone Select
An industry that’s growing year on year
We have your back
Your success is our success. We offer our franchisees a level of support that is unparalleled in the tyre and automotive industry. Our training, marketing, promotions and products are industry leading.
Affordable fees
Our franchise fee of 3.5% is among the lowest in the tyre industry, and unlike many other franchise models, we do not charge a separate marketing levy. The cost required to open a store depends on the size and location of the property, but an indicative cost is between $350,000 - $450,000 including a one-off franchise fee of $50,000 (ex GST).Our difference
As a Bridgestone Select franchisee, you’ll benefit from an established and provensystem that provides everything you need to succeed.
-
Induction Program
-
Ongoing Support
-
Marketing
-
Signage funding
-
Exclusive products
-
Buying power
-
Rebates
-
Proven business system
-
Auto Service
-
Premises selection
-
Leading Point-of-Sale system
Current opportunities
-
Marrickville
New South Wales
We are seeking prospective franchisees to partner with us in this opportunity, register your interest today as this store is due to commence construction soon.
-
Parramatta
New South Wales
We are seeking prospective franchisees to partner with us in this opportunity, register your interest today as this store is due to commence construction soon.
-
Morisset
New South Wales
We are seeking prospective franchisees to partner with us in this opportunity, register your interest today as this store is due to commence construction soon.
-
West Gosford
New South Wales
We are seeking prospective franchisees to partner with us in this opportunity, register your interest today as this store is due to commence construction soon.
-
Knox City
Victoria
Take advantage of a rare opportunity to own a well-established and currently trading Bridgestone Select Tyre & Auto business in the high-demand area of Knox, Melbourne.
-
Sunbury
Victoria
A unique opportunity to acquire a currently trading Bridgestone Select Tyre & Auto business with an existing customer base and revenue stream in the rapidly expanding suburb of Sunbury, Melbourne.
-
Tarneit
Victoria
We are seeking prospective franchisees to partner with us, register your interest today!
-
Armstrong Creek
Victoria
We are seeking prospective franchisees to partner with us, register your interest today!
-
Boronia Heights
Queensland
We are seeking prospective franchisees to partner with us in this opportunity, register your interest today as this store is due to commence construction soon.
-
Oxley
Queensland
We are seeking prospective franchisees to partner with us in this opportunity, register your interest today as this store is due to commence construction soon.
-
Park Ridge
Queensland
We are seeking prospective franchisees to partner with us in this opportunity. Register your interest today, as this store is due to commence construction soon.
-
Adelaide
South Australia
We are seeking prospective franchisees to partner with us, register your interest today!
-
South East Queensland
Queensland
Multiple opportunities now exist to join Australia's most trusted tyre brand for the next evolution in tyre retailing and automotive mechanical services. Numerous opportunities currently available.
-
Algester Brisbane
Queensland
We are seeking prospective franchisees to partner with us in this opportunity, register your interest today as this store is due to commence construction soon.
-
Yatala Brisbane
Queensland
We are seeking prospective franchisees to partner with us in this opportunity, register your interest today as this store is due to commence construction soon.
Marketing Support
Bridgestone Australia Ltd. invests millions of dollars annually in a marketing program that includes product development, consumer research, brand profiling and retail support. This investment is one of the key reasons why Bridgestone brands enjoy such a strong position in the market.
Bridgestone Australia Ltd. manages the following to ensure a strong demand for our products and services:
• Brand promotion
• Retail sales promotion to stimulate retail enquiry
• Management of offline and digital directories and the retail website to connect customers with your store
Training Provided
Bridgestone Australia Ltd is a Registered Training Organisation (RTO). In fact, we are a leading RTO for the tyre industry. That means our comprehensive training programs deliver to you, and your staff, the specific skills needed to maximise your productivity and profitability.
You will receive an extensive, customised induction program, to ensure you are equipped with the knowledge and tools you will require for this exciting opportunity. Your training will include: in store experience; on-line learning; and time in the classroom.
While an interest in cars and auto service can be useful, you do not need to be a mechanic as we will teach you all you need to know.
Candidate Skills
Potential franchisees should possess management ability and a passion for providing exceptional customer service.
You should have the desire and commitment to run your own business and be part of a winning team. Business acumen, strong communication and the ability to quickly engage with customers and build rapport are key.
Following systems and processes and ensuring safety and compliance are all key skills for successful franchisees.
History
With more than two decades of franchise expertise, it is little wonder that Bridgestone are the recognised leaders in tyre and mechanical retailing.
Our industry-leading market intelligence has kept our franchise owners at the forefront of their craft since 1986.
About the Opportunity
Bridgestone Select offers a range of tyres, tyre related and mechanical services across most metropolitan areas of Australia.
Owning a franchise should be about running a business for yourself, but not by yourself. The Bridgestone philosophy is one of total support for our franchisees , whether you are purchasing an existing franchise, or starting out with a new site, we are with you every step of the way. It is an ongoing commitment.
From its origins in Japan, the Bridgestone Corporation is a true global performer. Bridgestone is a powerful organisation that has embraced a passion for the very best in technology, quality and service for its customers throughout the world.
What our Franchisees say
Dane & Jodie Dovell
“At the beginning, we needed support with everything because we were new to the industry and weren’t sure what to do or how to do it. The Bridgestone team were there all the way in both of our stores, they were there to support us.”
“You’re all on your own if you don’t have a franchisor to support and guide you when unsure what the best way is.”
Dane & Jodie
Bridgestone Select Victoria Point, QLD
“We also find having the Bridgestone brand, which is the most trusted in the industry is a massive advantage. They’ve been fantastic.”
Damien Meneguzzo
“One of the most significant advantages of being partnered with Bridgestone is their Brand awareness and credibility. Winning Australia’s most trusted brand every year since the award started tells you something. Very few brands have the same impact as Bridgestone in the global marketplace.”
“I am proud to be partnered with Bridgestone because I genuinely believe they are the best in the industry.”
Damien Meneguzzo
Bridgestone Select Summer Park, QLD
It would cost too much. We will piggyback off that with local community awareness initiatives with schools and sporting clubs, and we are active on social media. Much of Bridgestone’s marketing is done at no cost to me as a Franchisee.”
Travis Jenkins
“We started returning a reasonable profit 4 to 6 months after opening the franchise in a new location. We felt very well supported in the early days, from setting up the store and workshop until we were able to operate without help on hand from the Bridgestone support team. Undoubtedly, this helped us become profitable a lot quicker than we originally predicted.
“They are excellent and always helpful.”
Travis Jenkins
Bridgestone Select Mornington, VIC
Now that we have been open for a few years, one of the main things we rely on from Bridgestone is training for my team and ongoing business support and advice.”
Franchisee FAQs
Opening a franchise can be a lot to think about, so we want to provide you with all the information
you need to make an informed decision.
If you don’t see an answer to your question below, please get in touch.
What is the term of a franchise?
New stores have a franchise term of ten years. This allows you security of tenure to develop and grow your business.
Do you have to be a mechanic, or have previous experience in tyres?
No, you don’t. While an interest in cars and auto service is helpful, our team of auto service experts will help you in driving the mechanical component of your business. You will need management capabilities, and a commitment to exceptional service.
Can you own more than one Bridgestone Select store?
Yes, you can, after a period of time successfully running your first Bridgestone Select store.
Who selects the site?
We will select the site and secure the lease. You will have a chance to review the site before making a commitment.
Are there any sites currently available?
We have a number of sites ready to go that could be perfect for you. See our list of opportunities here.
Are franchisees expected to actively work in store?
Yes, you are expected to work in store. This will be an important factor in your success!
What are the costs of opening a store?
The investment required to open a Bridgestone Select store depends on the size and location of the property and whether you’re purchasing a new or existing store. The indicative cost of setting up a new store or purchasing an existing one is from $400,000 - $600,000.
This cost includes your one-off franchise fee of $50,000 (ex GST), training, equipment, showroom furnishings and fit-out, uniforms, phone and security system, POS software and hardware, and initial stock. It does not include your ongoing lease costs.
You will also need a bank guarantee to secure the model stock.
Is a deposit required?
In order to secure your store, there is a $10,000 (ex GST) deposit, which is payable before you are issued with your franchise disclosure document. The deposit is subtracted from your one-off franchise fee of $50,000 (ex GST).
This deposit is fully refundable if we, or the landlord, do not proceed with the store, if you’re not able to secure the needed finance, or anytime 7 days after the disclosure document is provided.
This deposit will become non-refundable seven days after you have received the disclosure document. If you withdraw for any other reasons, your refund will be negotiated on a case by case basis at our sole discretion.
Can Bridgestone assist with finance?
We cannot assist with finance; however Bridgestone Select is a recognised franchisor with ANZ Bank, Judo Bank and others.
What are the ongoing franchise costs?
A low ongoing fee of 3.5% applies to all qualifying products and services. Unlike many franchise systems, we don’t charge a separate levy for marketing.
What can you expect from your investment?
We can’t predict how successful your store will be, but we can provide you with indicative sales and trading data once a confidentiality deed has been executed. For existing stores, we can also put you in touch with the current owner, so you can review their sales figures and trading information.
You will need to seek your own financial advice during the recruitment process, as part of your due diligence, and also to develop and submit your own profit and loss forecast and business plan.
What happens after you submit your enquiry?
As a new franchisee, you will go through the following process:
- You will be contacted by our recruitment team, and invited to an initial interview
- After the interview, we’ll ask you to sign a confidentiality deed, and provide you with additional information about your franchise
- You will then complete a psychometric profiling questionnaire, and a police clearance
- You will be provided with templates to complete, including a draft Heads of Agreement, business plan, P&L and cash flow.
- You will attend a second interview, with senior representatives from our retail department
- After the second interview, you will participate in a Discover Tour, including talks with existing franchisees, and a one day in-store experience
- We will issue you with disclosure documents, and you will pay a $10,000 deposit to secure your store
- We review your business plan, and all remaining due diligence checks are completed
- We offer you our franchise agreement
- You complete your induction program, and open your store