Bridgestone is anchored in extensive global solar projects, which includes plants in the U.S., Spain, South Africa. In Asia, too, solar facilities in Japan, India, China, Thailand, Vietnam, Taiwan and Indonesia underscore our serious commitment to generate energy from the inexhaustible power of solar.

Concurrently, we are encouraging our other non-manufacturing sites, warehouses and retread shops to seriously consider the viability of installing solar rooftops, even as we collaborate with like-minded partners to co-create new solutions to reduce fuel dependency.

These collective efforts are in line with our target to reduce 50% CO2 emissions from 2011 levels by 2030. In 2021 alone, we have achieved a CO2 emissions reduction of 25%. This bodes well for our longer term goal of achieving carbon neutrality by 2050.

The result of this unique and revolutionary tyre production process – which uses less raw materials – is a reduction in fuel consumption for combustion vehicles, improved wear rate and more durable tyres. These invariably lower carbon footprint.

Our various co-creation ventures with car manufacturers have helped achieve lower energy consumption in their vehicles. For example, ENLITEN Technology on our customised Turanza Eco tyres for Lightyear One – the world’s first long- range solar electric vehicle. Likewise, ENLITEN Technology’s first foray into China was for the new-generation Nissan X-Trail, while our tyres on electric vehicle NIO ET7 with breakthrough LRR achieved longer battery life and cruising distance – with an astonishing 1,000km on a single charge.

Ultimately, our technology is purposed not just to bring convenience and savings, but also reflects our progressive social stance, and our desire to be more responsible – with cleaner energy vehicles – on the sustainability front.